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Barclays BallKids

Barclays BallKids

Case Study

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Sportsbeat/Barclays BallKids activity overview

Sportsbeat provides a news distribution service to Barclays BallKids, a nationwide competition which gives children aged between 12 and 16 the chance to appear on court during the ATP World Tour Finals in London.

Regional qualifiers are held throughout the UK with over 3,000 signing up for trails and a national selection day trims down those shortlisted to a final 30.

"Last year's scheme was a big success with everyone at the ATP Tour Finals and it's a brilliant way for kids to get up close and personal with the top players of today.

"It really is a once in a lifetime opportunity but believe me it isn't an easy job." - Boris Becker

Barclays BallKids

Case Study

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From national selection day onwards

Sportsbeat attends the national selection day, which brings together over 100 shortlisted and aspiring BallKids from around the United Kingdom.

Interviews - in text and video - are then distributed to respective regional and local titles.

Sportsbeat also works with some of the high-profile names involved in the scheme to generate additional coverage in the form of interview exclusives. These include Boris Becker, Pat Cash, Andy Roddick and leading British coach Mark Petchey.

Barclays BallKids

Case Study

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Following the chosen 30 on their journey to O2

From the national selection day, 30 successful BallKids are then selected to take part at the ATP Tour World Finals in London.

We follow these 30 on their journey from selection to taking their place on court at the o2. This includes coverage from training camps, a experiential visit to the AEGON Championships and the event itself.

Stories are provided alongside exclusive imagery, including shots of the BallKids in action alongside top names such as Roger Federer, Rafael Nadal and Andy Murray.

Barclays BallKids

Case Study

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2010 results

In 2010, we generated over 200 individual items of coverage in 109 different newspaper titles, reaching a combined circulation/readership of 17.5 million and achieving a media value of £180,000.

For further information contact James Parsons, jparsons@sportsbeat.co.uk