BT PARALYMPIC WORLD CUP

Sportsbeat and the Paralympic World Cup

Since 2005 Sportsbeat has provided the organisers of the Paralympic World Cup, the largest annual gathering of Paralympic athletes, with a news distribution service.

Year on year we've increased our coverage levels for the multi-sport event, which features a combination of core sports athletics, swimming and wheelchair basketball plus football, boccia and cycling.

How we did it

Sportsbeat's newsdesk organises and distributes a slate of previews and then a reporting team attend the event.

They produce tailored coverage across our newspaper network and also supply stories for the official website, a daily feed for online clients and internationally targeted stories, where relevant.

And we guarantee that sponsors credits and key messaging - the event is currently supported by BT - remains in all copy.

Results and client feedback

In 2010, Sportsbeat content from the BT Paralympic World Cup reached 12.5 million readers in 88 newspapers.

We also provided coverage that appeared on other 200 websites, including prominent placing on eurosport.com, and an event microsite on www.morethanthegames.com.

"Sportsbeat provide a first class service, supplying a top quality news feed to target international, national and regional media." - Steve Chisholm, Fast Track