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Lloyds TSB and Sportsbeat partner for regional press London 2012 coverage
National press agency Sportsbeat will continue their association with London 2012 partner Lloyds TSB and Bank of Scotland in the build-up to the London 2012 Olympics and Paralympics.
Continuing a relationship, that started in 2008, Sportsbeat journalists and editors will assist with regional press activation of their London 2012 sponsorship in the pages of the titles we supply and represent.
Sportsbeat will work with Lloyds TSB and Bank of Scotland on their presenting sponsorship of the Olympic and Paralympic Torch Relay, their successful Local Heroes scheme, run in conjunction with Sports Aid and National School Sport Week, an initiative run in partnership with the Youth Sport Trust.
For further information contact: James Toney, Managing Editor, jtoney@sportsbeat.co.uk
BIG NAME: Four-time Olympic champion Sir Chris Hoy is a big supporter of National School Sport Week
