Editorial Consultancy

"People are now really beginning to focus on the fact that London is the next cab off the rank." - London 2012 chairman Seb Coe

Lloyds TSB/Bank of Scotland was the presenting partner of Sportsbeat's coverage of the 2008 Olympic Games, 2010 Olympic Winter Games and 2010 Youth Olympic Games.

EXAMPLES: Roll mouse over for examples of Sportsbeat's London 2012 partnership with Lloyds, that has seen over 3,000 articles published in over 150 titles - to see more background on how we did it, click here

We also work with Lloyds TSB to generate coverage of their London 2012 tier one sponsorship around major landmarks on the countdown to the Games, notably 1000 days to go, two years to go, 500 days to go and one year to go. 

We also supply a news distribution service for their Local Heroes initiative, sponsorship of the Youth Sport Trust’s National School Sport Week and their involvement in the London 2012 Olympic Torch relay. Click here for more details.

“We were really pleased with the service Sportsbeat provided via their network of newspapers for the Olympics and Paralympics. Lloyds TSB were absolutely bowled over with the level and quality of the coverage generated and the return on investment.” - Lloyds TSB

Sportsbeat also works with a number of other London 2012 partners and suppliers, including VISA, Eurostar, Cadbury's and BMW.

This coverage includes branded athlete interviews in their home town newspapers and an extensive provision of video services.

Sportsbeat is the number one provider of Olympic content to UK regional press, providing over 60 titles with copy from the 2008 Olympic Games and 2010 Olympic Winter Games. Editors trust and rely on our content and more and more brands are seeing the power of the network we supply.

Also click here to see examples of our London 2012 countdown supplements, available to regional publishers.

"Sportsbeat is a major part of our planning when it comes to major event coverage. A first-class news service." - Birmingham Mail

EXAMPLE: Our work with Visa, the presenting partner of Team 2012. An interview with swimmer and Olympic bronze medallist Jo Jackson, published in the Northern Echo

EXAMPLE: Our work with Cadbury's London 2012 Spots and Stripes campaign. An interview with double Olympic champion Rebecca Adlington, branded with imagery and key messaging was provided to our 30 titles. 

EXAMPLE: Sportsbeat offers a full multimedia service, this was part of a video/text distribution service provided to London 2012 sponsors BMW for the launch of their 'performance team'