Sportsbeat secure new deals in fencing, rugby and Olympic sports

National sports agency Sportsbeat has this month finalised news distribution deals with a number of leading associations, events and sports sponsors.

British Fencing sponsor Beazley partnered with Sportsbeat to support coverage of the World Fencing Championships in Italy.

Agency reporter Ben Baker filed copy from Sicily covering all members of the team, who are attempting to qualify for next year's London 2012 Olympics and Paralympics. Beazley branded content appeared in newspapers and websites across Sportsbeat's publisher network.

Fencing joins a growing list of associations and their sponsors who have partnered with Sportsbeat in 2011, including the British Olympic Association, UK Athletics (Aviva), British Swimming (British Gas) and the Royal Yachting Association (Skandia)

In recent weeks Sportsbeat have also provided editorial and press consultancy services for the launch of the LV Cup, rugby union's leading domestic knockout competition, SSE, the new community partner of the Rugby Football Union, the Lloyds TSB Cardiff Half Marathon and Olympic sponsor Proctor and Gamble's 'Nearest and Dearest' initiative, which aims to help parents of next year's Olympic and Paralympic team with support and free tickets to the Games.

For further information - James Toney, Managing Editor, jtoney@sportsbeat.co.uk