Former British number one Tim Henman is the ambassador for HSBC Road to Wimbledon
Former British number one Tim Henman is the ambassador for HSBC Road to Wimbledon

Sportsbeat’s coverage of The Championships, Wimbledon was presented in association with official banking partner HSBC.

Coverage was used to leverage their sponsorship of the HSBC Road to Wimbledon, the UK’s largest junior grass court tournament, run by the All England Lawn Tennis Club.

Coverage was carried in 130 titles and reached a combined print and online readership of over 20 million.

Click here to see an example on branded coverage in The Scotsman.