Lloyds Banking Group/London 2012

Achieving our personal best at London 2012

Sportsbeat supplied more than 100 newspapers with their coverage of the London 2012 Olympics and Paralympics.

Games time coverage amounted to well over 2,200 articles and reached a combined circulation of nearly 67 million readers, according to evaluation by media monitoring service Durrants.

Coverage was presented in association with London 2012 partners Lloyds TSB – in English and Welsh titles – and the Bank of Scotland, in Scottish titles.

In addition Sportsbeat provided a number of regional titles with 16-page preview supplements in the build-up to the Games focussed on their athletes but included interviews with the big names of Team GB, including Sir Chris Hoy and Jessica Ennis.