Six Day Cycling

"I've absolute trust they will populate our channels with top-quality content" - Adrian Bassett, Madison Sports Group

Sportsbeat delivers the social media strategy for exciting new cycling event Six Day, staged at London’s iconic Olympic velodrome.

Six Day cycling offers a unique, party like atmosphere, providing great music and entertainment as a backdrop to the drama on the track.

Our brief is to build excitement ahead of the event to drive ticket sales and tell the story of the week-long competition across all social media channels.

“Sportsbeat were the first people I called to help us with content and getting our message out there,” said Adrian Bassett, communications director at Madison Sports Group.

“I know standards of their work and I have absolute trust they will populate our channels with top-quality content. I just left them to do what they do best.”