SSE NextGen - 'supporting the next'

SSE has been a partner of SportsAid since 2013 and is working with the charity, 40 years old in 2016, to help young athletes achieve their ambitions.

Our job is to tell the story of their SSE Next Generation athletes as they make their journey towards sport’s biggest stages.

From workshops to roadshows to special appearances and experience days – we deliver content on every supported athlete to their respective regional media.

And we also work with some of the big name ambassadors associated with the scheme to produce content, including Olympic legend Sir Chris Hoy, Olympic diving medallist Leon Taylor and Judy Murray.

Click here to the see our 2016 programme launch coverage with England and Chelsea defender Gary Cahill.

We also manage the social media strategy for the initiative on Twitter and Facebook. In 2015 we delivered nearly two million pound of media value to SSE and were retained to work on the scheme again in 2016.

“Sportsbeat have played a major part in the increased awareness of SportsAid’s work in recent years. 

“Aside from delivering on the professionalism and expertise you’d expect from such an agency, they are excellent listeners, very responsive and are totally committed to adding value, helping us to deliver so much more than we could on our own.”

Tim Lawler, CEO of SportsAid

SSE Next Gen ambassador Leon Taylor talks with Sportsbeat journalists
SSE Next Gen ambassador Leon Taylor talks with Sportsbeat journalists
Media evaluation from Sportsbeat's SSE Next Generation content provision in 2015. Source: Gorkana
Media evaluation from Sportsbeat’s SSE Next Generation content provision in 2015. Source: Gorkana