It's estimated over two million people watched four days of racing, making @letouryorkshire one of great sports events.— Sportsbeat (@Sportsbeat) May 7, 2018
Sportsbeat's @Nick_Sellers with his review of the final stage as Greg Van Avermaet takes the men's race in Leeds. pic.twitter.com/RxtrgiAu1D
Yorkshire is the home of British cycling
Since 2015, Sportsbeat have worked to leverage the partnership of Le Tour de Yorkshire – a legacy event, run by the ASO, that aimed to underline the county’s status as the home of British road cycling.
Yorkshire staged a hugely successful Grand Depart of the 2014 Tour de France and the race is is rated as a 2.1 event as part of the UCI Europe Tour.
In 2018 we achieved over £500,000 of media value for sponsors Yorkshire Bank via syndicated text and video content on print, digital and social channels.