David Beckham's son Brooklyn made an appearance with his father at the UNICEF Match for Children
David Beckham’s son Brooklyn made an appearance with his father at the UNICEF Match for Children

Sportsbeat used a syndicated interview and radio day with David Beckham to launch ticket sales for UNICEF’s Match for Children at Old Trafford.

The game, which saw football legend Beckham captain a Great Britain and Ireland side against Luis Figo’s Rest of the World team, was a 75,000 sell-out and also raised millions to help protect the world’s most vulnerable children.

Coverage from interview ran extensively across broadcast clients and also generated back page and page leads in the national press.

Match captains David Beckham and Luis Figo played before a capacity crowd at Old Trafford in Manchester
Match captains David Beckham and Luis Figo played before a capacity crowd at Old Trafford in Manchester