Sportsbeat's snooker coverage reaches over 60 million
Eurosport partners Sportsbeat’s year long coverage of the biggest events in World Snooker, including the Dafabet Masters, Betway UK Championships and showpiece Betfred.com World Championships at the Crucible in Sheffield.
Coverage reinforces Eurosport’s extensive television rights package and reached an audience of over 60 million in the 2015/2016 season – running on 99 newspapers and 289 websites. The advertising value equivalent for Eurosport was £4.9 million.
The pan-Europe broadcaster enjoyed record viewing figures for the season and have now signed a ten-year broadcast deal with the sport.