Record-breaking coverage of a record-breaking SSE Women’s FA Cup
Sportsbeat’s coverage of the SSE Women’s FA Cup reached its biggest-ever audience.
The agency – an official content provider for the FA Women’s Super League and Football Association – worked closely with award-winning sponsor SSE to deliver a content campaign that started with South Shields v Gateshead Leam Rangers and concluded with Manchester City beating Birmingham City at Wembley eight months later.
From player of the round presentations to a Trophy tour – with England record appearance holder Rachel Yankey visiting schools and events in the home cities of both finalists – Sportsbeat produced coverage for syndication across print, broadcast, digital and social media.
“We are totally committed to the coverage of women’s sport – covering every match in both divisions of the FA Women’s Super League and providing extensive coverage of the SSE Women’s FA Cup,” said managing editor James Toney.
“The support of SSE has enabled us to tell the story of this year’s competition in more detail and depth than ever before, championing the heroes of every round and culminating with Manchester City’s victory in front of a record 35,271 fans at Wembley.”