Record reach for Sportsbeat’s AJ Bell National Badminton League coverage
Coverage reached 44 million and was valued at £500,000
Sportsbeat’s coverage of the 2016 AJ Bell National Badminton League season reached record levels across all platforms.
Sportsbeat were retained by Badminton England to provide a text and multimedia content syndication service across print and digital platforms.
Created and run by Badminton England, six franchise teams competed in monthly match-nights to be crowned AJ Bell NBL champions – with Birmingham Lions claiming this year’s title in a dramatic final against Loughborough.
According to audited analysis, Sportsbeat’s coverage reached a print and online readership of 44 million.
In total Sportsbeat’s achieved over 2,000 coverage items across all platforms and achieved an advertising value of equivalent of over £500,000.