Sportsbeat’s London 2012 coverage reaches over 100 million in print and online
National press agency Sportsbeat supplied more than 100 newspapers with their coverage of the London 2012 Olympics and Paralympics.
Their Games time coverage amounted to well over 2,200 articles and reached a combined circulation of nearly 67 million readers, according to media monitoring service Durrants.
Coverage was presented in association with London 2012 partners Lloyds TSB – in English and Welsh titles – and the Bank of Scotland, in Scottish titles.
In addition Sportsbeat provided a number of regional titles with 16-page preview supplements in the build-up to the Games focussed on their athletes but included interviews with the big names of Team GB, including Sir Chris Hoy and Jessica Ennis.
Sportsbeat’s web coverage reached millions of unique users across a range of websites, including Yahoo and Eurosport, which reported a peak traffic audience of two million during some days of the Games.
The coverage was edited by David Parsons, alongside deputy editor Steve Bond and Olympics editor Ryan Bangs. Managing Editor James Toney led Sportsbeat’s reporting teams at both the Olympics and Paralympics.
Sportsbeat also provide an extensive video service – edited by Paul Smith – that was carried across the UK national and regional press plus scores of sports specific websites. The video service was also partnered by Lloyds TSB.
“London 2012 was the largest project ever undertaken by Sportsbeat,” said Toney.
“We reached more readers in more titles than ever before. They were long days and everyone, from reporters to editors, were running on fumes by the time the flame was extinguish at the Paralympics.
“But it was an enormous privilege to work on and the feedback we’ve received from editors and our commercial partner Lloyds TSB/Bank of Scotland has made all the effort worthwhile.”