Sportsbeat content is providing the power behind the official website of the British and Irish Lions.
The agency has been working with the Lions for four years, helping deliver an innovative text and multimedia content strategy.
During the tour we will provide an exclusive news feed, a match day live blog and a full range of video and multimedia services for use across all their digital platforms, including You Tube, Twitter and Facebook.
Senior Sportsbeat staff Charlie Talbot-Smith and Ryan Walters are embedded with the team in New Zealand.
“The British and Irish Lions are the pinnacle of their sport and we’re delighted to be working with them to tell their stories behind what promises to be a gripping tour of New Zealand,” said editor-in-chief David Parsons.
“The storied history of Lions is part of rugby legend and we’re looking forward to helping tell the tale of the next chapter.”