Best-in-class content and strategy for our world-leading athletes.
Everyday extraordinary
Team GB is the most loved sports team in the UK and we have been their retained digital agency since London 2012.
Team GB entrust us with growing and maintaining their digital estate, sharing Olympic stories with 3.4m followers 24/7, not just once every four years.
We have a wide-ranging brief from content creation for owned channels to syndication and earned media,.
We have run Team GB’s Games news service for every Games since 2014 and have delivered all team handbooks since 2012.
The incredible story of how @GBHockey star @DarcyBourne became the face of a global movement.
📸 “That one photo changed my life.” #BlackHistoryMonth
— Team GB (@TeamGB) October 1, 2022
Stories with purpose
Our content strategy in place with Team GB is constantly evolving.
We have successfully pivoted from a text-heavy, editorial brief to a richer brand of athlete-led storytelling.
We bring the journey to the Games to life, making use of the best of live graphics, video and authentic, user-generated assets to tell everyday stories in an extraordinary way.
Our content is tailored to best practice – from platform algorithms to SEO – harnessing the power of new social media spaces, particularly vertical video.
Our shared long-term strategy is designed to drive awareness, interest and advocacy, creating lifelong fans of Team GB.