Horse Racing Ireland

Bringing social channels alive with graphics and animated content.

Racing ahead

Sportsbeat was appointed by Horse Racing Ireland, the national authority for thoroughbred racing in Ireland, to design and deliver a new digital strategy across their channels. Working with their stakeholders, including their courses and sponsors, we’ve increased cadence of posting, grown followers and seen a dramatic rise in engagement.

Record levels of engagement

Racing’s is Ireland’s most famous sporting export – with jockeys, trainers, owners and breeders enjoying success at the sport’s biggest meetings.
Our strategy has been to tell this story across HRI’s digital estate, with a strong focus towards vertical video.
We’ve also sought to make previously static channels move, with animated graphics presented with a fun and inclusive tone of voice.
Our Cheltenham Festival campaigns have year-on-year increases to engagement and follower growth – working with influencers and racing stakeholders, including broadcasters RTE and Racing TV, to create compelling content, differentiated across the target demographics on HRI’s channels.

@hriracing

Groom Adam Connolly celebrating Galopin Des Champs’ win 🙌 #greenteam #cheltenhamfestival

♬ In this shirt – ___lyrics.___

  • "Social media has become such an important part of our operation. Sportsbeat's strategy is to ‘own the moment’ – we want to tell our racing stories when eyes are on us. They are a great asset to us and have become just an extension of our team."

    Cian Boland, Horse Racing Ireland