Sport is a social currency and if a sponsor’s activation is engaging enough, it will lead to an audience that really becomes involved and doesn’t just read the story but looks to become part of it.

Sports sponsorships are about so much more than advertising hoardings and composite logos. We work on fan and community focussed campaigns – but never forget it’s about content not branding.

Sportsbeat’s work with Lloyds Banking Group on their community engagement surrounding their London 2012 sponsorship with recognised with a Sports Industry Award nomination.

Case Studies