London Marathon Events

For seven years we have partnered with London Marathon Events to tell the story of runners, cyclists, swimmers, elite athlete and charity fundraisers taking part in some of the world’s greatest competitions.

Pushing boundaries

We’ve told stories from the first astronaut to undertake the marathon in space, to celebrating the millionth runner to cross the line on The Mall. Delivering best-in-class video, animated and live content to amplify their brands across social and digital channels, we’ve also engaged media and activated sponsorships to inspire and capture new audiences.

Shaping the narrative

Across their portfolio of events, from video production to real-time content, we’ve had teams on the ground from the UK to Kenya, telling stories for one of the world’s greatest sporting institutions.

This culminated in 2019 when our content helped #LondonMarathon receive 1.26bn impressions on race day.

  • “Sportsbeat’s team travelled to Kenya to spend time on location with Eliud Kipchoge and his training team, exploring the philosophies that have made him the greatest marathon runner of all-time. The resulting mini-doc, Eliud, initially released as a YouTube Premiere, has achieved over three million views and counting across all social platforms.”