Marathonbet and Sportsbeat combine to #FindMyShirt

Sportsbeat worked alongside Manchester City’s Official Global Betting Partner, Marathonbet, to generate significant national, digital and broadcast coverage for their #FindMyShirt campaign.

It’s 20 years since Paul Dickov scored an equaliser in the dying seconds of the Division Two play-off final, forcing extra-time against Gillingham.

City went on to win on penalties and the following year secured Premier League promotion, establishing themselves as a force in English football’s top-flight.

Sportsbeat offered integrated PR, communications and content strategy, with our PR specialists working alongside our content team of journalists and videographers.

Coverage ran across the national press, with pages in The Sun and Daily Mirror, while BBC and TalkSport extensively covered the story.

Sportsbeat’s syndicated content also ran across our network of clients, from digital publishers to the regional press.