Engaging the Netball World Cup’s biggest ever audience on social
Sportsbeat worked with the Netball World Cup to produce a wide range of social media content that delivered a record-breaking audience for the tournament across its digital channels. Our team in Liverpool delivered live clipping, video interviews, behind-the-scenes content, live reporting, graphics and animation across the two-week event. Nearly two million people engaged with video content on the event’s Facebook channel, while we delivered 6.5m impressions on Instagram.
Sportsbeat provided full management of the tournament’s YouTube channel with Australia, New Zealand and England – the three teams on the podium – the top countries for consuming content, with more than 2.5m minutes of action, reaction and features viewed. There were 8.5m impressions on Twitter with nearly 600,000 video views earned across the tournament, and more than 100,000 minutes of action viewed. The Netball World Cup was named sports event of the year at the Sports Industry Awards.
“Cultures and nations met, mixed and celebrated, delivering inspiration and empowerment to women and girls the world over; demonstrating what sport can achieve at its very best.”