Next week we are helping @Ladbrokes with their social media strategy from the greatest show on turf -- the #CheltenhamFestival— Sportsbeat (@Sportsbeat) March 11, 2018
Get the knowledge from the passengers in our each day, taken to the course by a familiar looking driver.#BoostYourKnowledge pic.twitter.com/BdH0FnmAOG
Powering social from the 'greatest show on turf'
Sportsbeat helped Ladbrokes design, develop and deliver their social media strategy for this year’s Cheltenham Festival.
The campaign involved full use of Sportsbeat’s production, studio, design and content teams.
#BoostYourKnowledge was designed to give fans the inside track on the biggest four days in horse racing, via video, graphics and live reporting.
“Nothing beats the Festival for pure unscripted sporting drama and we were delighted to work with Ladbrokes to help them activate their activity around the biggest four days in racing,” said Sportsbeat managing director James Parsons.