Sportsbeat deliver social media and digital content for Solheim Cup

Sportsbeat successfully managed digital content, social media and news syndication for the Solheim Cup in Gleneagles.

The agency – who include The Open among their clients – worked alongside organisers and stakeholders, including IMG and the Ladies European Tour, to produce compelling content for official channels.

The six-month contract culminated with more than 90,000 people attending the matches, won by Catriona Matthews’s European team, and unprecedented levels of engagement across digital media.

The Solheim Cup is a biennial tournament contested by teams of 12 women players representing Europe and the United States. It was the third time the event, which was staged on The PGA Centenary Course, was been held in Scotland.

“The Solheim Cup is one of the great showpiece events in world sport and we were delighted to be appointed appointed to tell the story of what was a fantastic showdown between the best golfers in Europe and the USA,” said Sportsbeat’s editor-in-chief David Parsons.

“We delivered a wide-range of content across all their digital platforms, with our pre-event strategy strongly focused on building awareness.

“The service involved the full range of our creatives from journalists to designers, videographers to animators and was delivered by our social media team.”

The Solheim Cup was the latest major sports event hosted in the UK in 2019 to engage Sportsbeat’s content services.

Sportsbeat was the host news service for the ICC Men’s Cricket World Cup and provided digital and social media content for the organisers of the 2019 Vitality Netball World Cup in Liverpool. 

The agency has recently appointed to manage social and digital strategy for the European Short Course Swimming Championships in Glasgow later this year and the 2020 Men’s World Curling Championships.