Sportsbeat appointed to run official men’s Cricket World Cup news agency

Sportsbeat have been appointed by the International Cricket Council to manage the official news agency for this summer’s Men’s Cricket World Cup.

With offices in London and Manchester, the agency’s journalists and editors will work alongside leading cricket journalists from around the world to provide extensive preview and match coverage.

The appointment follows a competitive tender process run by the ICC’s communications team.

Sportsbeat worked with the ICC on the 2017 Women’s Cricket World Cup in England and provides content services to some of the biggest names in sport including Six Nations Rugby, the British Olympic Association, The Open and London Marathon.

The agency is also working with the England 2019 local organising committee to provide content and syndication for the official trophy tour.

“The Men’s Cricket World Cup promises to be the highlight of the British sporting summer and we’re delighted to again work with the ICC to provide the news service for the world’s media,” said Sportsbeat’s editor-in-chief David Parsons.

“With a focus on high-quality, analytical editorial, supplemented with the best interviews and ghosted columns, our team will be embedded with all ten teams and be on the ground throughout the competition.”

Sportsbeat’s coverage will be edited by James Andrew with the reporting team including managing editor James Toney and senior reporters Charlie Talbot-Smith, Ross Lawson, Paul Eddison, Luke Baker and Charlie Bennett.