Sportsbeat’s design studio brings alive sporting drama
Sportsbeat’s design studio is helping us tell the story of a growing number of clients via cutting-edge graphics and animation.
From the Guinness Six Nations to Abbott World Marathon Majors and Six Day Cycling, our clients are tapping into these developing services, headed by senior designer Dan James, which complement the work of our specialist broadcast, social media and editorial teams.
In the build up to the Track Cycling World Cup, we were tasked with creating a new look for graphic content on social feeds while Sportsbeat designed the full social media match graphics suite for the 2018/19 Gallagher Premiership and Guinness PRO14 season.
Following Sportsbeat’s appointment as the digital content agency for the European Indoor Athletics Championship, we were commissioned to produce a number of language specific ads to run on their social media channels.
“Social media users demand interactive content and real time experiences and our investment in graphics is a reflection of their important role on the various platforms of our clients,” said Sportsbeat’s managing editor James Toney.
“It’s well known that visual content is more than 40 times more likely to get shared on social media than other types of content.
“And social media depends on graphics that boost engagement and improve user experience. We’ve seen that quality graphics set your profile and brand apart in a sea of competition.”
Download our latest design portfolio below.
— Guinness Six Nations (@SixNationsRugby) February 8, 2019
— Abbott WMMajors (@WMMajors) September 16, 2018
Our recent work
The social media match graphics suite for the 2018/19 Premiership Rugby season was created over a four month period. Brand guidelines were based around the sponsor Gallagher’s colour scheme and an emphasis was placed on match information.
Balancing a wealth of information with strong imagery was challenging. However, the end result was a success – the wide range of different graphic content in the suite has been consistently well received on social media.
As part of the promotional campaign for the cycling’s Track World Cup a carousel ad was run on Facebook and Instagram. The brief outlined the need to grab the viewers’ attention with an engaging design, driving audiences to engage with the content and complete the call to action associated with each post.
Using brand identity and methodologies, the message ‘Back To The Track’ was spread across each section of the ad. Imagery of high profile riders who would be competing were used throughout. The first three colour schemes were representative of an individual brand colour – before mixing all three together in the final frame.