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NATIVE RIVER

Sportsbeat help Ladbrokes design and deliver their Cheltenham Festival social media strategy

Sportsbeat helped Ladbrokes design, develop and deliver their social media strategy for this year’s Cheltenham Festival.

The campaign involved full use of Sportsbeat’s production, studio, design and content teams.

#BoostYourKnowledge was designed to give fans the inside track on the biggest four days in horse racing, via video, graphics and live reporting.

“Nothing beats the Festival for pure unscripted sporting drama and we were delighted to work with Ladbrokes to help them activate their activity around the biggest four days in racing,” said Sportsbeat managing director James Parsons.

Read managing editor James Toney’s take on Native River’s success in the Timico Gold Cup.

getimage 18 1
ALTIOR 3
BUVEUR DAIR

Next week we are helping @Ladbrokes with their social media strategy from the greatest show on turf -- the #CheltenhamFestival

Get the knowledge from the passengers in our each day, taken to the course by a familiar looking driver.#BoostYourKnowledge pic.twitter.com/BdH0FnmAOG

— Sportsbeat (@Sportsbeat) March 11, 2018

Who wins today's Champion Chase feature at #TheFestival

Altior ❓
Douvan ❓
None of the above ❓pic.twitter.com/ILEEsggK3a

— Sportsbeat (@Sportsbeat) March 14, 2018
25_3 30 Cheltenham 16 Mar 2018 3m2½f 3m2f70y New Timico Cheltenham Gold Cup Chase Grade 1 Class 1 5yo 1 2

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