Sportsbeat help Ladbrokes design and deliver their Cheltenham Festival social media strategy
Sportsbeat helped Ladbrokes design, develop and deliver their social media strategy for this year’s Cheltenham Festival.
The campaign involved full use of Sportsbeat’s production, studio, design and content teams.
#BoostYourKnowledge was designed to give fans the inside track on the biggest four days in horse racing, via video, graphics and live reporting.
“Nothing beats the Festival for pure unscripted sporting drama and we were delighted to work with Ladbrokes to help them activate their activity around the biggest four days in racing,” said Sportsbeat managing director James Parsons.
Read managing editor James Toney’s take on Native River’s success in the Timico Gold Cup.
Next week we are helping @Ladbrokes with their social media strategy from the greatest show on turf -- the #CheltenhamFestival— Sportsbeat (@Sportsbeat) March 11, 2018
Get the knowledge from the passengers in our each day, taken to the course by a familiar looking driver.#BoostYourKnowledge pic.twitter.com/BdH0FnmAOG