Sportsbeat heads Down Under for extensive coverage of XXI Commonwealth Games on the Gold Coast

Sportsbeat’s coverage of the 2018 Commonwealth Games will be presented in association with Team England sponsor npower.

Sportsbeat’s team on the Gold Coast is headed by managing editor James Toney, who is covering his sixth Commonwealth Games. He will be joined by reporters Charlie Talbot-Smith, Paul Eddison and Phil Jones and video journalists Ryan Walters and Nick Sellers.

The coverage will be directed by David Parsons, James Andrew and Pippa Field in London.

Content – in words and video – will appear across a range of national and regional newspapers, digital channels, including the Yahoo network, and be optimised for use across social media.

Sportsbeat has also worked with Commonwealth Games England to again produce their official media guide and athlete handbook, edited by Field and Jones, and has assisted with their multimedia strategy in the countdown the Games.

“After the enormous success of our just concluded coverage of the Winter Olympics and Paralympics in PyeongChang, there is no time to pause before we are straight into another major Games – albeit with better weather,” said Parsons.

“From the preparation camps in Brisbane to the opening ceremony and the Games themselves, Sportsbeat’s coverage will appear across a wide range of print, digital and social channels.”

Sportsbeat is an agency with unrivalled major Games experience.

Our content powers the digital and social channels of the British Olympic Association and British Paralympic Association, while we work closely with leading national governing bodies to assist with their communications strategy.

And we’ve expertise in activating official Games partnerships across the range of media platforms we supply, utilising all our content, production, planning and syndication resources.

During the recent Winter Games in PyeongChang we helped promote Eurosport as the new home of the Olympics, Aldi’s Nearest and Dearest initiative with Team GB and Sainsbury’s long-standing partnership as the official supermarket of ParalympicsGB.

At the 2014 Commonwealth Games in Glasgow, we worked with official partner and leading energy supplier SSE on their award-winning sponsorship.

“It is particularly exciting that the closing ceremony on the Gold Coast will be the start of the countdown to the next Games on home soil in Birmingham,” added Toney.

“Drawing on the expertise of our extensive work with partners and governing bodies in advance of the London 2012 Olympics and Paralympics and 2014 Commonwealth Games in Glasgow, it will be a four year journey that we will follow closely.”

Click image above to download the official Team England media guide