Sportsbeat and Six Day continue partnership in 2018

Sportsbeat will again work with Madison Sports Group, organisers of the award-winning Six Day, throughout 2018.

The agency has a wide-ranging brief to produce a full slate of multimedia content for editorial and promotional use, populating all Six Day’s digital channels.

In addition, the agency will offer a full range of syndication services across our network of media.

Next year’s Six Day series starts in Berlin in January before switching to Copenhagen the following month. A one-day event in Mallorca in April is then followed by a showpiece final event at London’s Olympic velodrome in late October.

In 2017, Madison Sport Group, organisers of Six Day, won the entertainment experience of the year award at the Sports Industry Awards.

Sportsbeat already works as retained digital news agency for British Cycling and this year provided PR, content and communications support for the sell-out UCI Track World Cup in Manchester.

“We’re delighted to again be working with Six Day, whose innovative approach to content and communications was rightly recognised at the Sports Industry Awards,” said David Parsons, Sportsbeat’s editor-in-chief.

“Sportsbeat were the first people I called to help us with content and getting our message out there,” said Adrian Bassett, communications director at Madison Sports Group.

“I know standards of their work and I have absolute trust they will populate our channels with top-quality content. I just left them to do what they do best.”

Read how we’ve previously supported Six Day with attention-grabbing social media strategy