Paris is always a good idea

Games years hit differently here.

We’re proud of our role at the heart of these stories, which we tell in print and digital, on social and across broadcast, on channels owned and earned, for network of clients that demand a gold medal service, from media organisations to brands, national and international federations to rights-holders.

The Games brings together all parts of our business – from Sportsbeat’s journalists, editors and social media strategists to our communications and syndication experts at PRTNR Strategies.

With a 14-strong team in Paris, supported by a round-the-clock support operation in our London office, our Games coverage is months in the planning.

And the 30 days of sport in the French capital is only part of it, we’ve been working to deliver integrated campaigns since the flame went out in Tokyo, providing a drumbeat of support that is set to peak in the weeks ahead.

We are proud to be at the heart of the story – and our Games time journalism is essential content, delivered to over 100 national and regional media outlets in text, graphics and video.

It’s a seven day a week, no break for Christmas commitment.

From assisting Team GB with their digital strategy – providing all-year round always-on coverage on their social channels – to working with ParalympicsGB on official publications and media services and helping both the UK Sports Institute and UK Anti-Doping land their key messages to stakeholder groups. We’ve helped Discovery+ and Eurosport promote their status as the new broadcast home of the Olympics and enjoy a long-term partnership with the National Lottery, helping them deliver high-impact coverage at scale, targeted at a range of priority platforms, to underline their integral support of our Paris bound athletes.

In addition, we’re proud to help deliver content, campaigns and strategy to an ever-growing list of Olympic and Paralympic domestic and international partners, plus international sports federations.

However, we always been about more than the games.

Sportsbeat managing editor James Toney is covering his 12th Olympics and fifth Paralympics this year. He leads on our account work with Team GB, sits on British Olympic Association’s media advisory committee and is a board member of the Sports Journalists’ Association. Read his reports from Tokyo and Beijing via our subscriber media, The Independent.