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ParalympicsGB

Enhanced storytelling enriched with cutting edge graphics and animations. A full omnichannel solution for Britain’s most admired sports team.

Innovative storytelling approach

Sportsbeat works with the British Paralympic Association to design and deliver content strategies across their family of digital channels, including their award-winning Parasport, which inspires, informs and signposts disabled people and those interested in disability sport to high-quality opportunities.

Full service solution

Since London 2012 we’ve partnered with the BPA on their content and communications strategies, covering subsequent Games in Sochi, Rio, PyeongChang and Tokyo. In 2021 we will be running ParalympicGB’s UK press office during the Games – part of a 24/7 service provision. And our studio has helped with the production of their Paralympics+1 long-form content strand and design treatment for a series of high-end animations for squad announcements.