Sportsbeat and rugby

Sportsbeat has a proud association with rugby, with long-term content and communications partnerships with Six Nations Rugby, Premiership Rugby, the British and Irish Lions, Europe’s top club competition, the Champions Cup, and the Rugby Football Union.

Content with a point of difference

We offer our rugby clients a range of services from fully outsourced management of their digital properties to video production, live clipping, match day graphics, animations, text commentary and journalism. We’ve assisted our clients to take stand on social and political issues, such as #RainbowLaces and #BlackLivesMatter, empowering them to tell their stories and engage with fans.

Shaping the narrative

We work closely with rugby sponsors including Guinness, British Airways, Land Rover and Canterbury. And we designed a content and syndication strand for the award-winning education and employability programme Hitz. Hitz uses rugby’s core values of teamwork, respect, enjoyment, discipline and sportsmanship in its programme, one of the longest running and most successful NEET-focussed sports projects in England.

  • "Sportsbeat have become a trusted extension of our communications team, providing multi-language content across all of our digital platforms. Their insight and strategy has enabled us to grow and develop our digital audience, helping sponsors leverage their partnership with passion and creativity.”

    Shane Whelan, Six Nations Rugby