Sportsbeat continues World Marathon Majors partnership in Berlin

September sees us return to Germany as part of the official event content team covering the Berlin Marathon for our client, Abbott World Marathon Majors.

We first partnered with AbbottWMM in 2016 to provide video production services at the Virgin Money London Marathon, and added the Berlin Marathon to our roster of events 12 months ago.

Over our four-year collaboration, or role has changed dramatically to include longer-form documentary content with some of the world’s greatest marathoners, with a focus on live streaming for official channels which began at this year’s London Marathon in April.

During event week, our five-person production team will be live streaming to Facebook, Twitter and YouTube from the event expo at the former Tempelholf Airport, as well as going live with interviews with some of the biggest names in marathon running both in a hosted interview setting and on location in and around the city – including the start and finish on race day itself.

“Our approach to this year’s Berlin Marathon is very much an evolution of the project we began in London in April,” said Sportsbeat head of broadcast and social, Ric Sumner.

“Using our Teradek VidiU Go and Live Pro technology we are confident we will be able to produce a robust and cost effective, service, and we’re excited to tell some of the stories from the Berlin Marathon direct to audiences around the world.”