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Tackle HIV

Tackling stigma, changing attitudes and making a difference

Pushing boundaries

Sportsbeat is proud to be the content and communications agency for TackleHIV. Created by Gareth Thomas and ViiV Healthcare, with the support of charity partner the Terrence Higgins Trust, TackleHIV aims to correct misunderstanding, change attitudes and break stigma, to ultimately make a difference for people living with HIV and people affected by HIV.

Shaping the narrative

We’ve run broadcast and press media days, delivering millions of pounds worth of exposure across national press and TV, designed their website, managed all content creation across their digital channels and delivered a paid social media strategy. We also produced an exclusive Podcast series, TalkingStigma, with guests including Olympic gold medallist Kate Richardson-Walsh and footballer and broadcaster Dion Dublin.