Best-in-class content and strategy for our world-leading athletes.
Sportsbeat has been the retained digital agency for Team GB since London 2012. We have a wide-ranging brief from content creation for owned channels to media syndication and earned media. We deliver a content strategy for a social audience. From words to pictures, to video and graphics, we have run their Games news service for every Games since 2014 and all team handbooks since 2012.
Storytelling sits at the heart of Team GB’s marketing strategy. It’s a brand that galvanises a nation in support every two years, but whose ongoing challenge is how to remain relevant in between the big competition moments. The Team GB brand essence of ‘everyday people achieving extraordinary things’ makes Team GB so relatable and admired. Sportsbeat’s content helps fans feel an affinity to Team GB’s athletes and want to get to know them on a deeper level.
“From generating coverage in national and regional media to devising and delivering best-in-class strategy for our digital channels, running our Games time news service and producing publications, Sportsbeat are a key and long-standing and essential part of our communications team at Team GB. Their team boast unrivalled major Games experience and know how to deliver when the pressure is on.”