How #GreatnessAwaits delivered record-breaking engagement and media value for organisers of the World Gymnastics Championships.
Just perfect. 😍
With their own little bit of Liverpool, our medals are truly special 💎
Who do you think will be heading home with one? 👀#WGC2022 #WelcomeToOurWorld #gymnastics pic.twitter.com/XWUaShXVdq
— World Gymnastics Championships 2022 (@WGC2022) October 5, 2022
Delivering millions of pounds of media value
Sportsbeat were appointed as the digital content and communications agency for the World Gymnastics Championships.
We delivered content that reached an earned media audience of over 130 million, while our UK media coverage was valued at over £2m.
Our strategy was to focus heavily on collaborations and using trends to go ‘beyond our audience’.
We worked closely with stakeholders and partners to provide additional synergy, including the International Gymnastics Federation, British Gymnastics and Team GB, using their large audiences to drive engagement and reach. Our social strategy was always as much about the channels you earned, alongside those you owned.
Across the championship’s digital channels, we increased engagement by 1013% and impressions by 660%, with a 25.5% engagement rate on target platform Facebook.