Sportsbeat appointed to deliver Vitality Netball World Cup digital brief
The agency was appointed following a competitive pitch process, with a brief to enhance the event’s social offering with video, live clipping and graphics.
The agency’s team on the ground will report all 60 matches at the M&S Bank Arena Liverpool, while capturing behind the scenes content at the venue and wider event activities. Content will support marketing objectives, including sponsor messaging.
“We’re thrilled to be working on the Vitality Netball World Cup 2019 – after the excitement of England’s gold medal success at last year’s Commonwealth Games, it will be one of the highlights of the sporting summer,” said managing editor James Toney.
With 2019 promising to be a big year for the UK Sport, Sportsbeat has already fulfilled a similar brief for the recent European Indoor Athletics Championships in Glasgow and has been appointed as the host news service for this summer’s ICC Men’s Cricket World Cup in England and Wales.
Australia will be defending the Netball World Cup title they won on home soil four years ago but Tracey Neville’s England beat them to win gold at last year’s Commonwealth Games.