Editors’ picks: Six of the best working with Team GB
Sportsbeat has worked with Team GB for more than a decade, helping them bring alive the story of the nations’ favourite sports team for Games in London, Sochi, Rio, PyeongChang, Tokyo and Beijing,
Our content strategy in place with Team GB is constantly evolving. We have successfully pivoted from a text-heavy, editorial brief to a richer brand of athlete-led storytelling.
In a regular series where our team share their favourite Sportsbeat content, Olympics editor Tom Harle, picks some of his favourite stories.