Sportsbeat are working with the R&A to support their content provision requirements for The 147th Open at Royal Birkdale.
From video content to live text commentary, Sportsbeat will work with the R&A’s marketing and communications teams on site at Royal Birkdale, where Sweden’s Henrik Stenson will defend the Claret Jug.
Sportsbeat’s team at Royal Birkdale will be led by managing editor James Toney and senior reporter Jack Miller.
TheOpen.com is the latest official website to commission Sportsbeat to provide a live blog, with rolling interactive textual coverage a proven way to increase engagement.
Sportsbeat already provides live text commentary to a number of sports teams and events including the British Olympic Association, British and Irish Lions and Six Nations Rugby.
“As an agency of golf fans we are delighted to be working with TheOpen.com and the R&A as a content provider in 2017,” said editor-in-chief David Parsons.
“Our work with TeamGB.com on their live blogging platform during 2016 Olympic delivered impressive levels of level engagement. It’s great news our expertise of providing text commentary, from a team of on the ground experts, has been recognised by another major sports brand.”